About BaseCommerce
The market forces a false choice — rent coherence from a SaaS landlord, or own your stack and pay the fragmentation tax. BaseCommerce exists to end that trade-off.
Vision
Every store deserves both: the coherence of a platform and the ownership of open source. A world where merchants never have to choose between renting their storefront from a landlord and stitching it together from a dozen vendors.
Mission
Give WooCommerce merchants platform-grade coherence on infrastructure they own: one storefront foundation with forty merchant modules today, deeply integrated commerce modules next, and one hub to manage every store — built and supported by one team, fail-open licensed, GPL at the core, running wherever the merchant chooses.
Hosted commerce platforms sell coherence — one admin, one support line, one upgrade path — and take ownership of the storefront in return. Your data, your checkout and often your theme live on their servers.
Self-hosted WooCommerce sells ownership — and historically charges a fragmentation tax: overlapping plugins, separate renewals and products that are rarely tested as one system.
BaseCommerce is the storefront foundation that keeps ownership and removes that tax: forty merchant modules in one theme today, a curated suite and hub as the catalogue grows. We do not invent sovereignty — WooCommerce already gives you control. We complete it by making the stack coherent enough that merchants stop fleeing to SaaS.
Principles
No install base to lean on — so the product has to stand on structural promises you can verify yourself.
BaseCommerce is a WordPress theme. It installs on hosting you choose, under a domain you control, writing to a database you own. We never host your storefront or your shopper data. That is data sovereignty by architecture — not a privacy policy clause on a multi-tenant SaaS.
If a licence lapses, the theme keeps running. You stop receiving signed updates and email support until you renew. We do not remote-disable templates, break checkout, or hold the store ransom — that is a product promise, written into how licensing works.
A longer feature list is not a moat. Established plugins already have years of depth. BaseCommerce wins when modules share context — the same product cards, the same compatibility matrix, the same admin conventions — so merchants stop paying the fragmentation tax of a dozen vendors.
BaseCommerce does not borrow install counts, star ratings or customer logos. Every factual claim on this site is read off the theme source. We would rather under-claim than invent social proof that puts a merchant's trust at risk.
The theme ships under the GPL v3. You can read the PHP, modify it in a child theme, and keep what you paid for even if you never renew. Distribution credentials and signed updates remain with the licence; the storefront code itself is not locked away.
People who chose self-hosting on purpose and are tired of paying for that choice with a fragmented tool stack.
Store owners who chose WooCommerce deliberately — they want a coherent storefront without assembling a plugin stack, and they want the data to stay on their infrastructure.
Freelancers and studios building one or a few shops who need a theme that ships merchant modules in-theme so every project does not restart from a blank plugin bill.
Teams running portfolios of WooCommerce stores who will eventually want seat-based plans, repeatable provisioning and a hub — and who need fail-open licensing so a client lapse never becomes an emergency.
BaseCommerce Suite
Portfolio · Theme buyable at launchThe Suite is the destination: a curated WooCommerce portfolio that shares one design system, one licence story and one support relationship. Start with the Theme; grow into modules, Hub and all-access as they ship. Not hosting. Not domains.
The storefront foundation: forty merchant modules, a visual header builder and a complete WooCommerce template layer. This is the first release.
See the ThemeThe first Suite module: commerce SEO and search visibility that shares the theme's design system and data model — not another bolted-on plugin.
A curated catalogue of commerce jobs, then Hub and all-access. Not hosting. Not domains.
See the full SuiteEvery product in the stack, with an honest status. Live means Theme inventory at launch; everything else is direction until it ships.
Storefront foundation with forty merchant modules, one licence and one updater — what you buy when licences open.
See the Theme →First Suite module: commerce SEO and search visibility that shares the theme's design system and data model.
Deeper merchandising and catalogue jobs — search, options, promotions and checkout improvements as curated modules.
Reviews, campaigns, recommendations and conversion tools that stay inside one BaseCommerce stack.
Store health, migration into BaseCommerce, and compatibility reporting for WooCommerce-specific ops.
Licences, updates and store health across sites — site management without hosting or domains.
One subscription across the portfolio when the catalogue is substantial enough — not sold today.
Honest boundary
There is no Suite subscription, Hub account or sellable all-access plan today. The live product is the BaseCommerce Theme. Follow the build if you want Visibility and the rest of the suite when they land — or read the vision on About.
BaseCommerce is built and sold by Exiid Labs LTD, a private limited company registered in England and Wales.
Theme licences are open. Choose a plan for the number of stores you run; every plan includes the same software, signed updates and direct support.